79 - How to write a Marketing Plan
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This book is different from most business books. It is a practical workbook that will enable you to prepare your own marketing plan.
In the course of this book, you will follow the development of a marketing plan for a fictitious company - The Equipment Manufacturing Company. Step by step will you be shown how to carry our different steps in marketing planning.
This book is ideals as individual study guide for group marketing planning exercises as well as a useful resource for marketing courses.
It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results.
John Westwood, has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant.
In the course of this book, you will follow the development of a marketing plan for a fictitious company - The Equipment Manufacturing Company. Step by step will you be shown how to carry our different steps in marketing planning.
This book is ideals as individual study guide for group marketing planning exercises as well as a useful resource for marketing courses.
It is often difficult to know how to take the first steps in creating a marketing plan that is workable, achievable and can deliver the required results.
John Westwood, has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant.