160 - Own Your Industry – How to position yourself as an expert
SKU:
Own Your Industry is a guide to what you can do to position yourself as the “go to name” in your industry.
Because when you are known as the expert, they will come to you.
Learn how to build an industry reputation
How to use media channels to reach your market
Communicate complex ideas through memorable frameworks
Discover how your fee structure defines you as a beginner or valued veteran
This book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors.
Because when you are known as the expert, they will come to you.
Learn how to build an industry reputation
How to use media channels to reach your market
Communicate complex ideas through memorable frameworks
Discover how your fee structure defines you as a beginner or valued veteran
This book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors.