151 - Campaigns that shook the world
SKU:
Campaigns that shook the world - provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. This book provides the definitive case studies of 9 campaigns - political, corporate and entertainment - from the 1970’s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.
The book examines Thatcherism, New Labour, Britain’s Royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product RED, Obama for America and Dove’s Campaign for real beauty.
This Book contains :
1. exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell.
2. Investigates the relationship between communication techniques, the media and evolving public opinion, using real world examples
3. Features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well known marketing consultancies
REVIEW:
Since this book consists of short case studies, you can take breaks from the seriousness of all the facts shared. It is an interesting perspective on how PR campaigns are run. The now infamous, Bell Pottinger PR Firm, is also mentioned in here.
The book examines Thatcherism, New Labour, Britain’s Royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product RED, Obama for America and Dove’s Campaign for real beauty.
This Book contains :
1. exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell.
2. Investigates the relationship between communication techniques, the media and evolving public opinion, using real world examples
3. Features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well known marketing consultancies
REVIEW:
Since this book consists of short case studies, you can take breaks from the seriousness of all the facts shared. It is an interesting perspective on how PR campaigns are run. The now infamous, Bell Pottinger PR Firm, is also mentioned in here.