144 - Strategy & Process in Marketing
SKU:
Strategy & Process in Marketing is written for students on advance undergraduate, MBS, post-experience and executive development courses in marketing strategy & marketing management.
This book explores these topics in a way that reflects the current paradigm shift away from the traditional view of marketing, and its predominant emphasis on the immediate consumer, the marketing mix and the functional form of business.
This book explores these topics in a way that reflects the current paradigm shift away from the traditional view of marketing, and its predominant emphasis on the immediate consumer, the marketing mix and the functional form of business.