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  • 144 - Strategy & Process in Marketing

144 - Strategy & Process in Marketing

SKU:
Strategy & Process in Marketing is written for students on advance undergraduate, MBS, post-experience and executive development courses in marketing strategy & marketing management.

This book explores these topics in a way that reflects the current paradigm shift away from the traditional view of marketing, and its predominant emphasis on the immediate consumer, the marketing mix and the functional form of business.

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  • Home
    • About Us
    • SMART Values
    • Contact Us >
      • SMART Branches
  • SMART Products
    • Group Schemes
  • Group Schemes
  • SMART Gallery
    • SMART Woman 2018
    • SMART Videos
    • SMART Awards
  • SMART Blog
  • SMART Careers
  • smartMI Library
  • Merge : Main
    • Merge : General admin
    • Merge : HR
    • Merge : Risk
  • Forms : Main
  • Reports : Main
  • Call Centre