136 - The Discipline of Market Leaders
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Why is it that Casio can sell a calculator more cheaply that Kellogg’s can sell a box of cornflakes? Why can FedEx absolutely, positively deliver your package overnight but airlines have trouble keeping track of your bags?
How is it that some companies are reinventing competition in their markets - setting new standards of quality, innovation and customer services - while others are seemingly oblivious to the changing world around them?
The Discipline of Market Leaders presents a deceptively simple thesis, that successful companies excel at delivering one type of value to their chosen customers. The key is focus. Market Leaders choose a single value discipline - best total cost, best product, or best total solution - and literally build their organization around it.
How is it that some companies are reinventing competition in their markets - setting new standards of quality, innovation and customer services - while others are seemingly oblivious to the changing world around them?
The Discipline of Market Leaders presents a deceptively simple thesis, that successful companies excel at delivering one type of value to their chosen customers. The key is focus. Market Leaders choose a single value discipline - best total cost, best product, or best total solution - and literally build their organization around it.