We are smartMI ...

We are a SMART Team, who have made SMART choices to rise above every challenge! We do business the SMART way and we would love to service you SMARTER!

smartMI is an Authorised Financial Services Provider (FSP 44497) that sells Micro Insurance (Funeral Insurance) direct to the individual market. We also administer Group Schemes. All products are underwritten by Guardrisk Life.

Our Head Quarters are based in Cape Town and we currently have 8 Branches situated in Beaufort West, Dunoon (Table View), George, Kroonstad, Port Elizabeth (Pier14 & Kenako Mall), Thabong and Uitenhage.

smartMI has an unique approach towards client service and believe in personal relationship building. Our SMART Community is focused on understanding the needs and culture of our client base, ensuring that each client feels welcome in our shops.

With the support of our SMART systems and technology, we are able to focus on spending time with our clients, and contributing positively to our communities.

smartMI products are designed and created with our clients' needs in mind. Premiums are affordable, and claims processes kept simple and efficient. Claims are paid within 8 working hours after receipt of documentation, to help ease the burden of dealing with the loss of a loved one.

smartMI believes in the value of a SMART and informed client. It is important for us to uplift and educate our clients to have a clear understanding of the financial products they have chosen. We communicate, market and sell in a client’s first language, and documentation is available in English “plain language”.

smartMI has a keen focus on creating opportunities and introducing Team Members to new challenges and experiences. We believe in a person’s ability to grow beyond their expectations once they receive guidance, assistance, motivation and training. It is for this reason that we have many heartwarming examples of Team Members developing their skills and increasing their experience and confidence. One such example is an Office Cleaner who became a Client Services Officer at the age of 56, and is confident on a computer!

The term "TEAM" forms an integral part of our SMART Values. This TEAM consists of clients and staff members alike. We look forward to welcoming you as part of the smartMI Team!

The smartMI Vision

At the heart of the smartMI way , is our vision to be a company known for it's ability to service the Micro Insurance Industry in South Africa SMARTER because of our people, our stakeholder partnerships and our ability to focus, operate and communicate as a SMART TEAM.

The smartMI Mission

We aim to render a SMARTER intermediary service in the Micro Insurance industry with a practical approach to implementation of laws and regulations to ensure proper compliance. We build long-term trust relations with our clients and stakeholders through effective communication, whilst focusing on growth via a creative and innovative marketing approach.

The smartMI Values

Our S-M-A-R-T Values are :
S - Service Excellence
M - Motivation
A - Anticipate, Adapt, Apply
R - Respect
T - Team